During the 5th Festival, we will present films on design: Helvetica i Objectified by Gary Hustwit, Dizajnerki and The History of
Polish Design
prepared by Domo TV in cooperation with the Institute of Industrial Design.

22.10 (12.30), 30.10 (16.30)
Let’s Use It! History of Polish design

Documentary film, 52’

Production: Poland, 2011 (Domo.tv – CANAL+ Cyfrowy, co-production: Institute of Industrial Design, cooperation: National Museum in Warsaw)
Screenplay and directing:
Małgorzata Olimpia Świderska

This film will shed some light on who designed the jug that is hidden in your grandma’s cupboard!

The documentary directed by Małgorzata Olimpia Świderska provides a great opportunity to learn about various items that became symbols of their times. They have been created by Polish designers since the beginning of the 20th century up until today. We learn about names which could have gained international fame if it had not been for geopolitical conditions.

The film centres on easily recognised furniture, ceramic, porcelain and glass items, so well known from family collections, as well as distinctive fabrics, small trinkets, or even cars and locomotives. After all, the memory of the items of everyday use from a few decades before is just as important as artistic achievements related to pure art. Knowledge of design is the capital everyone should possess when entering adult life.

The narration is composed of interviews with industrial design experts, art historians and designers, including Beata Bochińska, Anna Demska, Anna Frąckiewicz, Czesława Frejlich, Krystyna Łuczak-Surówka, Anna Maga, Józef Mrozek, Michał Stefanowski, Wojciech Wybieralski.

22.11 (11.00), 30.10 (15.00)
Dizajnerki – Polish Women in Design

Documentary film, 52 ’

Production: Poland, 2009 (CANAL+ Cyfrowy Sp. z o.o.)
: Jacek Dużyński

The film by Jacek Dużyński has been inspired with the same idea on which Gian Luca Amadei based his book “Discovering Women in Polish Design: Interviews & Conversations”, a part of the POLSKA!YEAR project, organised by Adam Mickiewicz Institute.

The documentary depicts the current situation of Polish design. Its origin lies in the fact that Poland can boast an exceptionally high number of professional female designers. It is not a feminist manifesto, though. Instead, it is a reflection on this phenomenon and an inquiry about such a particular role of women in Polish design. The authors of the film invited female designers with considerable creative portfolios, as well as those who have only just started their careers. We are shown the items which brought fame to their creators. The film also abounds in commentaries by female critics, theoreticians and propagators of Polish design – unquestionable authorities in their field.

Each character has her own theory on designing and the role of women in design, and each of them perceives the amazingly complex process of creation in her own way. However, this multitude of thoughts and experiences gives rise to one, very coherent, image of the Polish design market. All these voices speak with the same hope for the future – soon Polish design will be recognisable in the world and it will become an important element of Polish reality. The film consists of 20 episodes, and each episode is a separate whole. “Designers” is the first full-length documentary film produced by Domo television.

Jacek Dużyński is a cinematographer, screenplay writer and director. He studied Polish philology at the Adam Mickiewicz University in Poznań, and cinematography at the Polish National Film, Television and Theater School in Łódź. He is a co-founder of the Ankh Fabryk group which works with film and music and carries out artistic actions. He has won awards on international festivals (Tel Aviv, Munich, Houston). Dużyński has also collaborated with Leszek Mądzik, Ferenc van Damme and Grzekorz Królikiewicz. His portfolio includes photography for several dozen of documentary films and TV theatre shows. He is the author of a number of videoclips and animated movies. He also works for Se-ma-for, CANAL+ and TVP.

21.10 (17.00), 23.10 (15.00), 28.10 (17.00)

Documentary film, 80’

Director: Gary Hustwit

“Helvetica”  is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which celebrated its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type. “Helvetica” invites us to take a second look at the thousands of words we see every day.

The film also serves as a long-overdue profile of some of the greatest graphic designers and type designers working today. Participants in the film include Massimo Vignelli, Matthew Carter, Erik Spiekermann, Wim Crouwel, Hermann Zapf, Neville Brody, David Carson, Stefan Sagmeister, Michael Bierut, Paula Scher, Jonathan Hoefler, Tobias Frere-Jones, Experimental Jetset, Michael C. Place, Norm, Alfred Hoffmann, Mike Parker, Bruno Steinert, Otmar Hoefer, Leslie Savan, Rick Poynor, Lars Müller, and more.

Why make a film about a font? “Every day we see words on signs, advertisements, emails, ”said Hustwit, “but we rarely stop to think about the typefaces in which those words are presented, the fact that people actually designed them, or how those typefaces affect the way we process the information they’re delivering. I chose Helvetica because it’s the most ubiquitous typeface in our lives, and Helvetica’s ‘career’ also made it a great structure to look at the last fifty years of graphic design. The advancements in computer technology have now made us all graphic designers in a sense.”

21.10 (18.30), 23.10 (16.30), 28.10 (18.30)

Documentary film, 75 ’

Director: Gary Hustwit

“Objectified” is a feature-length documentary about our complex relationship with manufactured objects and, by extension, the people who design them. It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the designers who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability. Through vérité footage and in-depth conversations, the film documents the creative processes of some of the world’s most influential product designers, and looks at how the things they make impact our lives. What can we learn about who we are, and who we want to be, from the objects with which we surround ourselves?

About Gary Hustwit:
Gary Hustwit has produced five feature documentaries, including “I Am Trying to Break Your Heart,” the award-winning film about the band Wilco; “Moog,” the documentary about electronic music pioneer Robert Moog; and “Drive Well, Sleep Carefully,” a tour film about the band Death Cab for Cutie. “Helvetica” is Hustwit’s directo­rial debut. Hustwit worked with punk record label SST in the late-1980s, ran the independent book publishing house Incommunicado Press during the 1990s, was Vice President of the media website Salon.com in 2000, and founded the indie DVD label Plexifilm in 2001.

Museum of Cinematography
Plac Zwycięstwa 1
+48 42 6740957    
opening hours:
21.10, 28.10 Fri: 17.00-20.00
Sat-Sun: 10.00-20.00
30.10 Sun: 11.00-20.00