30.10 DESIGN IN BUSINESS – moderated by Weronika Rochacka

The creative sector is now one of the most dynamically developing markets of the contemporary economy. Companies from all over the world are starting to appreciate the influence of design on their  competitiveness, which is why it is becoming a significant link between the world of art and the world of business. A good product will not be noticed without interesting design, but also without producers and proper promotion. In the block of lectures titled “Design in business”, we will examine this peculiar marriage of the world of designers with trade, which gives way to creative business.

11.15 Institute of Industrial Design, Joanna Kępińska, 4D, or democratic design for a distributor (pl)
12.00
Leroy Merlin, Katarzyna Hanus, Well designed with Leroy Merlin – a unique collection of products designed by Leroy Merlin Poland together with Polish designers and producers (pl)
12.45
Paged Meble, Anna Gołębicka, Design. Truths and myths about the needs of Poles (pl)
13.30
Fabryka Sztuki, Maciej Trzebeński, Art_Inkubator as a place for building creative entrepreneurship (pl)
14.30
British Design Council, Weronika Rochacka, Design for change. From the experiences of the British Design Council (pl)

All these lectures are held in the Festival Centre, Targowa 35, entrance to the lectures with multi-entrance pass.